I know about failure, as I was a miserable failure for the first 10 years of my network marketing career. Everyone else is telling you how to succeed in network marketing, but in this article I’m going to give you all the things you need to do in order to fail. Since so many people fail in this business, I thought it would help you short cut the process. Now, of course I’m telling you this with tongue in cheek. What I really want you to do is recognize the things you are currently doing, which are either causing you to fail or are taking you down that road, then quickly correct them, so you can enjoy success. So, here five things to do to insure failure in your network marketing business.

1.    Treat it like a sales business. Read every book and listen to every tape you can find on high pressure sales. Then, make sure you use all those techniques to present and pressure people into buying your products, using your services, or joining your business. If you get good enough, no one will be able to say no. If your prospects bring up an objection or ask a question, don’t answer it, just let them know that if they were serious they wouldn’t bring up stuff like that, then close them with one of your power closes and don’t let up until they say yes. Whatever you do, don’t ask questions to uncover their needs and don’t act like you really care about them. Make sure you stay in control by doing all the talking. Tell them all about the business and make sure you share every useless detail or fact you can find. Don’t worry if they aren’t interested, they need to know that stuff and it proves that you are the expert. Remember, that it’s not about them; it’s about the sale and the money you’re going to make.

2.    Don’t set goals. Goals just create pressure in your life. It’s better just to float along and hope you achieve success. It’s much better to just enjoy life and do the things that are fun, rather than get out of your comfort zone to reach for goals. Now, if you do happen to think of some goals, certainly don’t write them down on a piece of paper and post them where you can see them every day. That will just increase pressure and cause you to feel guilty, when you don’t reach those goals. Also, make sure those goals in your thoughts aren’t quantifiable. It’s much better if you can’t really tell whether you’ve reached the goal or not. Goals are bad news, so if you want to fail in network marketing, don’t set any.

3.    Be completely unorganized. Whatever you do, don’t set up any kind of organized filing system; don’t have a file box in your car neatly arranged with company literature, catalogs, CDs, and DVDs; don’t have a nice web site where you can send your prospects who are interested in the internet; don’t keep track of people’s names, addresses, phone numbers, and e-mails. When you meet with a prospect, make sure that you don’t have the things you need, including a pen, paper, literature, and something to use to present your business. After you meet with a prospect, make sure you do not send them a thank you note and don’t follow-up in timely manner. Make sure you don’t remember people’s names and that you call them by the wrong name. In fact, it’s really best if when you set up an appointment, that you forget to go because you forgot to write it down or can’t find where you wrote the information. This will make a lousy impression and insure that the prospect doesn’t join your business, buy your products, or utilize your services.

4.    Don’t train and support new associates. If by some amazing stroke of luck, you happen to sponsor someone into your business, make sure that you don’t train and support them. Whatever you do, don’t schedule a time in person or over the phone where you discuss their goals and dreams and where you help them develop a plan for their business. Make sure you don’t help them learn more about your company, products/services, and compensation plan, so that they are completely unable to explain the business to someone else. That will pretty much insure their failure as well as yours. It’s critical to your failure that you don’t help them make contact with their prospects and do follow-up 3-way calls. Do not set up local training meetings or conference calls, during which you acknowledge the successes in your team and provide additional training. Above all, do not recognize those who are climbing the ranks, because that will just encourage others to do the same.

5.    Do the least productive thing possible at every given moment. As you analyze your day, first of all, don’t schedule productive activities for your business. It’s much better to spend the little time you have doing unproductive things like filing, checking out sites on the internet, looking at your horoscope to see what the stars say about your future, calling friends who have already told you no, watching television, or taking a quick power nap. If you are truly committed to failing in network marketing, do not contact qualified prospects; do not give presentations using company tools; do not follow-up to see if they have questions or are ready to buy or join; do not train and support people who join; do not set up duplicatable systems that will enable people to succeed. All of these things will lead to success, financial security, and time freedom, which of course, you don’t want. You would rather fail and struggle financially the rest of your life.

Well, friend that’s it. Now you know how to fail in network marketing. If you do all or even most of these things you are assured of failure and of a life working for someone else, begging for time off, and probably working at McDonald’s when your in your 60’s. The real key is that you accomplished your goal of failing in network marketing and that’s what this article is all about. Or is it?