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    WiredBIZ Articles: Training

    Are You Walking the Walk?

    By Rod Nichols
    Sep 2, 2006, 09:09
    E-Mail Article
    Printer Friendly Page

    Network marketing is full of people talking the talk, but very few who are walking the walk. It's why the turnover rate is so high in network marketing. It's easy to talk about how great you are going to do. It's a lot harder to actually do it. Here's what it takes to walk the walk:

    1. Use all the products/services. You must become your own best customer and know your products/services inside and out. If your company sells vitamins and one of your prospects comes over to your house and sees a bottle of Centrum on the counter, what are they going to think?

    2. Review all the marketing materials. Order one copy of every brochure, CD, and DVD. Find those that you like and want to use. Actually use them every day and recommend that your downline do the same.

    3. Attend all company meetings. Training, business briefing, regional conferences and national conventions.  All the leaders will be there. If you want to walk the walk, you must be there too. Plus, you will learn new things that will help you build your business and these meetings are great for prospects and new distributors. Work hard to have at least one new prospect at every business briefing (but go, even if you don't have anyone).  If your downline distributors see you there with prospects, they will do the same.

    4. Listen in on all the company conference calls. Invite prospects to listen in or use your 3-way calling to include them in the conference call. Keep your downline informed about these calls and encourage them to participate also.

    5. If your company has a voice- or e- mail system, make sure that you are on the system and that everyone in your downline gets on board too. This will help you to stay up to date and also to communicate with your downline.

    6. Prospect people every day. Look for prospects every where you are. Encourage your downline to do the same.

    7. Communicate with your upline and downline regularly. The first 30 days with a new distributor are the most critical, so stay in touch often during the first month. One rule of thumb, when you are feeling down call your upline and when you are feeling up, call your downline. Never vent frustration with a downline distributor.

    8. Be a top performer. Work hard to be a top recruiter and top money earner. When your downline see's you up on the lists of top distributors or receiving awards up on stage at a big meeting, they will not only be proud to be in your downline, but will also emulate you. Leaders begat leaders.

    You've got to walk the walk, if you are going to expect other's to do the same.


    Rod Nichols has been involved in the network marketing industry since 1979, as a company founder/owner, distributor, consultant, trainer, and author. His books "Successful Network Marketing for the 21st Century" and "Would You Like to Dig In My Goldmine?" were industry best sellers for several years.  Rod retired from network marketing for 3 years and yet continued to earn a full-time residual income.  Recently he decided to come out of retirement and is now actively building his business once again.  Rod and his wife, Karen live in beautiful Washington State.  They have five children and three grandchildren.  To contact Rod, send an e-mail to Rod@RodNichols.com. To read more of Rod's articles or purchase any of his books, visit http://www.RodNichols.com.

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