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    WiredBIZ Articles: Training

    Am I Duplicatable?

    By Rod Nichols
    Sep 2, 2006, 09:05
    E-Mail Article
    Printer Friendly Page

    The key to long-term success in network marketing is duplication. This occurs only if you and your systems are duplicatable. Are they? Could anyone join your team, duplicate what you are doing and be successful?

    If the answer is yes, then you can skip this article.

    Otherwise, continue on as we discuss building a duplicatable system.

    First, is the way your business is set-up. Network marketing is designed to be a home-based business. If you are using or contemplating an office or training center, this is not duplicatable. Although it seems more business-like, your prospective distributors will look at your set-up and decide they can't do your business. So, make sure that you have a duplicatable home-based office.

    Second, are your marketing methods. Are you doing massive advertising or direct mail? Again, this may be effective, but it's not duplicatable. The average distributor will not be able to afford your system. If you are going to use mass marketing, make sure that you also have systems for the average distributor. Also, remember that over 80% of the people who join network marketing companies are sponsored by someone they know, so stay focused on warm market methods also.

    Third, are your presentations. Are you so smooth and knowledgeable that the new distributor would feel they could never do a presentation? If so, start using video tapes, slides, or flip charts. Stick with information that is readily available to the average distributor. Make yourself duplicatable.

    The more duplicatable you are, the quicker your network will grow.


    Rod Nichols has been involved in the network marketing industry since 1979, as a company founder/owner, distributor, consultant, trainer, and author. His books "Successful Network Marketing for the 21st Century" and "Would You Like to Dig In My Goldmine?" were industry best sellers for several years.  Rod retired from network marketing for 3 years and yet continued to earn a full-time residual income.  Recently he decided to come out of retirement and is now actively building his business once again.  Rod and his wife, Karen live in beautiful Washington State.  They have five children and three grandchildren.  To contact Rod, send an e-mail to Rod@RodNichols.com. To read more of Rod's articles or purchase any of his books, visit http://www.RodNichols.com.

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