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    WiredBIZ Articles: Marketing

    Farming Your Neighborhood

    By Rod Nichols
    Aug 21, 2006, 13:49
    E-Mail Article
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    Real estate people have used this technique for years and it works!  Determine the size of your neighborhood - number of blocks.  Walk it and count the number of houses.  Make up enough information packets - literature, CD/DVD, and a cover letter.  In the cover letter, hit 3 points:


    1) The concerns - corporate layoffs, lack of funds to do fun things in life, and impending retirement years (most likely without the aid of Social Security).


    2) The solution - a low investment, high potential home-based business with great tax advantages.


    3) Ask them to take a serious look, and then you will call to follow-up by phone to answer questions.


    Once you have your packets put together, set a time to start your farming.  Set a goal to go to a certain number of houses during each outing.  Dress up - you want to look your best!  Go up to the door and introduce yourself as their neighbor.  Ask for their name.  Explain that you have your own home-based business and are looking for people who would like to make some extra money, save money on their taxes, and develop more time freedom to really enjoy life.  Tell them that you would like to leave an information packet for their review.  Explain that there is literature and CD/DVD.  Ask them to review the materials carefully and you will call them in two days to answer questions.  Let them know that there will never be any pressure and that if after reviewing the materials, they are not interested, you won't hound or pressure them.  Leave the materials, make a note of their name and phone number, tell them it was great meeting them and move on.  Each contact should take no more than five minutes.


    Work through your entire neighborhood.  The key to the farming system is the follow-up.  If you are concerned about these calls, have your sponsor or an upline leader on the phone with you.  You will be amazed at how many people you will sponsor and how much product you will sell retail by doing this.


    Once you’ve worked your entire farm, work back through it with updated information: articles, new products, new marketing tools, etc.  Continue working your farm until your business is so large that you don't have to work anymore!  Then you might give it to one of the neighbors who is working hard in your network.

    Rod Nichols has been involved in the network marketing industry since 1979, as a company founder/owner, distributor, consultant, trainer, and author. His books "Successful Network Marketing for the 21st Century" and "Would You Like to Dig In My Goldmine?" were industry best sellers for several years.  Rod retired from network marketing for 3 years and yet continued to earn a full-time residual income.  Recently he decided to come out of retirement and is now actively building his business once again.  Rod and his wife, Karen live in beautiful Washington State.  They have five children and three grandchildren.  To contact Rod, send an e-mail to To read more of Rod's articles or purchase any of his books, visit

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