State law (the Uniform Commercial Code). Sections 2-314 & 2-315. Section 2-313.; For the full legal texts listed below, consult the supplement to this manual.

APPLICATION OF FTC LAW TO DIETARY SUPPLEMENT ADVERTISING. Identifying Claims and Interpreting Ad Meaning; Clear and Prominent Disclosure; Substantiating Claims; The Relevance to the Evidence to the Specific Claim; Other Issues Relating to Dietary Supplement Advertising.

Compiled for presentation by Jeffrey A. Babener - 1999 The role of the Federal Trade Commission, which enforces laws outlawing "unfair or deceptive acts or practices," is to ensure that consumers get accurate information about dietary supplements so that they can make informed decisions about these products.

Advertising and Marketing Claims Cases Consumer Products Environmental Marketing Claims Federal Trade Commission Cases

By Jeffery A. Babener © March, 1997 In a blunt message to the MLM industry, as well as those companies that offer business opportunities over the internet, in May, 1996, the FTC swooped down upon a relatively unknown newcomer Fortuna Alliance, whose product on its face was a consumer benefit service.

By Jeffrey A. Babener © 2001 An historic opportunity faces the network marketing industry. With a Republican Congress and a Republican President who is empowered to appoint FTC Commission members, the industry should be in a position of strength to reverse several years of assault on the legitimacy of "personal use" in the MLM model by the FTC.

Compiled by Jeffrey A. Babener Deceptive Practises Act Declaration of unlawfulness; power to prohibit unfair practices ....

Table of Contents Rule Overview Rule Requirements Business Relationships Covered Disclosure Options Potential Liability for Violations Legal Resources

Sec.255.0 255.1 255.2 255.3 255.4 255.5 Definitions. General considerations. Consumer endorsements Expert endorsements. Endorsements by organizations. Disclosure of material connections

TITLE 16 -- COMMERCIAL PRACTICES CHAPTER I -- FEDERAL TRADE COMMISSION SUBCHAPTER B -- GUIDES AND TRADE PRACTICE RULES PART 240 -- GUIDES FOR ADVERTISING ALLOWANCES AND OTHER MERCHANDISING PAYMENTS AND SERVICES