Avon Products, Inc. engages in the manufacture and marketing of beauty and related products for women worldwide. It provides products in three lines: Beauty, Beauty Plus, and Beyond Beauty. The Beauty product line consists of cosmetics, fragrances, skin care, and toiletries. The Beauty Plus product line includes fashion jewelry, watches, apparel, and accessories. The Beyond Beauty product line consists of home products, and gift and decorative products. The company sells its products principally through direct selling channels and representatives, as well as operates a consumer Web site, www.youravon.com that helps its representatives to manage their business electronically. Avon was founded by David H. McConnell in 1886 under the name California Perfume Company. It changed its name to Avon Products, Inc. in 1939. The company is based in New York City.