Nikken was launched with this mission: to provide the products, business opportunity and support to enable people everywhere to achieve a complete and fulfilled life. The company is the embodiment of a philosophy - that the way to total wellness is to achieve balance in life. It's more than merely physical well-being; it involves a Nikken concept known as the Five Pillars of Health; a healthy body, a healthy mind, a healthy family, a healthy society and healthy finances.

Based on its state-of-the-art biotechnology, Tiens concentrates on the exploration of traditional Chinese medicine and the essence of life-nurturing methodology, and has diversified its products into 5 main categories totaling 200 types of products.